Are You Overlooking These Gems in the Heart of Seoul?
Imagine this: you’ve finally landed in Seoul, the city of vibrant culture, stunning sights, and mouth-watering cuisine. But wait! Have you booked a hotel that matches the city’s charm or a bland box that could be anywhere? Let’s be real – you deserve MORE than just a bed for the night! Why settle for ordinary when you can indulge in the extraordinary?
This roundup reveals the top underrated hotels in Seoul that promise not only a place to lay your head but an experience that enriches your stay. From luxurious comfort to strategic locations, these accommodations will make you say, “Wow, I wish I had discovered these sooner!”
Hidden Gems





Novotel Ambassador Dongdaemun
Offering spacious accommodations and top-notch amenities, this hotel is perfect for travelers looking for comfort near cultural attractions. Its excellent service enhances the stay experience.
Novotel Ambassador Seoul Dongdaemun Hotels & Residences is a luxurious accommodation option located within walking distance of Dongdaemun History & Culture Park Station. This hotel combines modern amenities with exceptional service, making it a premium choice for those visiting the city.
Key Features
Guests appreciate the clean and spacious rooms, along with the hotel's prime location close to shopping and dining options. With friendly staff and a wealth of conveniences, Novotel Ambassador is an excellent choice for both leisure and business travelers.
L7 Hotel by LOTTE
The L7 Hongdae impresses with contemporary design and excellent amenities, making it a top choice for travelers. Its rooftop pool and fitness center add to the appeal.
L7 Hongdae by LOTTE is situated in the Mapo-Gu district and stands out with its modern architecture and vibrant atmosphere. The hotel features a variety of amenities, including a restaurant, fitness center, and a seasonal rooftop pool, which are perfect for unwinding after a day of exploration.
Key Features
Guests frequently commend the hotel's cleanliness and the helpfulness of its staff. With its excellent location and a multitude of dining and entertainment options nearby, L7 Hongdae is ideal for both short and extended stays.
Shilla Stay Mapo
With its strategic location near multiple subway lines, Shilla Stay Mapo is an excellent choice for travelers needing easy airport access. The comfortable rooms and outstanding breakfast make it a favorite.
Shilla Stay Mapo, part of the Samsung Group, is located just minutes away from Gongdeok Subway Station, allowing easy access to various parts of Seoul, including the airport. This hotel is perfect for travelers seeking convenience without compromising comfort.
Key Features
Guests rave about the helpful staff and the hotel's excellent dining options. The combination of convenience, comfort, and quality service makes Shilla Stay Mapo a top choice for both business and leisure travelers.
Stylish Hotel in Hongdae
This hotel offers a unique blend of style and comfort, ideal for couples. Its prime location and modern amenities enhance the overall experience.
Hotel The Designers Hongdae is an inviting accommodation option located just a 3-minute walk from Hapjeong Subway Station in Seoul's vibrant Hongdae area. With stylish interiors and a focus on design, this hotel appeals to both leisure and business travelers looking for a chic stay.
Key Features
Guests have praised the hotel's central location, making it easy to explore the lively streets and attractions of Hongdae. With its clean and stylish rooms, the hotel is perfect for couples and travelers seeking a romantic escape or a comfortable base for exploring the city.
The Prima Hotel Jongno
The Prima Hotel Jongno is perfectly situated for those wishing to explore Seoul’s rich cultural history. Its proximity to museums and temples enhances the travel experience.
The Prima Hotel Jongno is strategically located just a short walk from Jogyesa Temple, making it an excellent choice for travelers interested in Seoul's cultural heritage. This 3-star hotel offers essential amenities and a welcoming atmosphere for guests.
Key Features
Visitors frequently highlight the hotel's cleanliness and helpful staff, ensuring a comfortable stay. With easy access to museums and historical sites, The Prima Hotel Jongno is ideal for cultural explorers and tourists alike.
Final Thoughts
If you’re looking for a blend of luxury and cultural access, the Novotel Ambassador Dongdaemun stands out with its spacious accommodations and excellent service. It’s perfect for those who want to immerse themselves in Seoul’s rich history while enjoying modern comforts.
On the other hand, if you seek modern comfort with a dash of style, the L7 Hotel by LOTTE is your ideal choice. With its rooftop pool and chic decor, it’s perfect for travelers wanting to unwind after a day of exploring the bustling city.
Your Ultimate Guide to Finding the Best Hotels in Seoul
When searching for accommodations in Seoul, it’s important to consider not just the price but also what each hotel offers. Here are some tips to help you make the best choice:
Tips & Tricks
Buying Guide
Customer Testimonials
Hearing from past guests can be incredibly helpful. Many travelers rave about the stunning interiors of L7 Hotel by LOTTE and the convenient breakfast options at Shilla Stay Mapo. These personal stories can guide your decision.
Common Mistakes to Avoid
By keeping these tips in mind, you’ll not only find a great place to stay but also enhance your overall Seoul experience!
Your Questions Answered About Hidden Gems in Seoul
These hotels offer exceptional amenities and locations but often don’t receive the spotlight they deserve, making them perfect for savvy travelers.
Consider factors like your budget, preferred area, and what amenities are important to you, such as airport access or cultural experiences.
Luxury hotels often provide superior service, unique experiences, and better locations, which can enhance your overall trip.
Yes! Each hotel offers varying price points catering to different budgets without compromising quality.
Absolutely! Hotels like Shilla Stay Mapo are strategically located for easy access to multiple subway lines and the airport.
I can’t believe I missed these hotels on my last trip! 😩 I would have loved to stay at the L7 Hongdae, especially with the rooftop pool. Does anyone know if they have any good deals during the off-peak season?
I checked their site last week and they had some great discounts! It’s definitely worth looking into.
Thanks for the tip, Ben! Sarah, keep an eye out for seasonal promotions.
I’m all about finding unique places to stay! Hotel The Designers sounds like a hidden gem. How’s the location? Is it central enough for exploring?
Yes, it’s super central! You can easily walk to a lot of attractions in Hongdae.
Thanks for confirming, Lisa! Chris, you’ll enjoy the vibrant atmosphere around the hotel.
The rooftop pool at L7 Hongdae looks incredible! I’m planning a trip next spring and this hotel seems like it would be perfect for a fun getaway with friends. Does anyone know if it gets crowded?
Great advice, Sophie! Ryan, make sure to book in advance as it’s a popular choice.
Hey Ryan! I stayed there in summer, and it was definitely busy, especially on weekends. But the vibe was fun! Just go early to grab a good spot.
I love the sound of Shilla Stay Mapo Hongdae! 😍 The breakfast must be amazing if it’s mentioned as a favorite. What do they usually serve? I’m a bit of a breakfast snob, lol.
Haha, I feel you, Jessica! The breakfast buffet had a good mix of Western and Korean dishes. I particularly enjoyed the kimchi fried rice! 😋
Thanks for sharing, Tommy! Jessica, you’ll have a lot of options to choose from!
Wow, I had no idea there were so many underrated hotels in Seoul! I’ve always wanted to stay at the Novotel Ambassador. The cultural access it offers sounds amazing, especially since I love visiting historical sites. Has anyone stayed there? What were your thoughts? 🤔
I stayed at the Novotel last year and it was fantastic! The service was top-notch, and the rooms were super spacious. Definitely recommend it for a comfortable stay!
Thanks for sharing, John! Emily, if you decide to go for it, be sure to check out the nearby attractions as well!
I’ve never heard of Hotel The Designers before. It seems like it has a really cool vibe for a romantic getaway! I’m curious, how romantic is it really? Is there anything specific that made it stand out for your trip?
Thanks for the insight, Adam! Samantha, if you’re looking for a cozy atmosphere, this hotel is a great choice.
Oh, it’s super romantic! The decor is really stylish, and they even have mood lighting in the rooms. Perfect for couples!
The Prima Hotel Jongno sounds like a dream for culture lovers! I’m planning a solo trip to Seoul, and this seems like the perfect spot to dive into history. But I wonder if it’s as quiet as it sounds? I’d love a peaceful stay.
Great to hear, Mia! Kevin, you should definitely check out the nearby temples during your stay.
I stayed there a few months ago, and it was pretty quiet, especially at night. You’ll love the easy access to museums!
I appreciate this list! I’ve been to Seoul multiple times, and I usually stick to the same hotels. This time I want to try something new. Should I go for Novotel or L7? I can’t decide!
Both are great! If you want luxury and cultural access, go for Novotel. But for a more modern vibe with nightlife, L7 is awesome!
Good points, Emma! Lucas, it really depends on what kind of experience you’re after.